Building an 80 Person SEO Agency with Andrew Raso

In this weeks episode, we’re sitting down with Andrew Raso, a 27 year old SEO from Sydney. Over the last 4 years, Andrew and his business partner Mez, have built up an 80 person search marketing agency, running out of offices in Sydney, Melbourne, San Diego, and Belgrade.

In this episode, we cover:

  • The best thing you can do if you’re just starting out on your own
  • How to hire rockstar sales people for your agency
  • The biggest mistake Andrew has made while scaling his agency
  • How to know when it’s the right time to hire your first employee

Watch it here:

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Links and Resources Mentioned:


About Daryl Rosser

Daryl runs a six figure SEO business primarily focusing on local clients. He's extremely analytical, and his favourite ranking strategy is using PBN's.

2 Responses to “Building an 80 Person SEO Agency with Andrew Raso”

  • Sam Romain  October 13, 2016 at 4:32 pm

    Very cool, and thanks for coming on the show Andrew!

    I’m curious how long the sales process was with some of those major brands you work with? I would imagine it wasn’t a 2-3 day sales process like we often have with small local clients.

    I also love the fact that you hit the company culture right on the head and kept saying it over and over. I think many people overlook how important company culture is and it truly is everything. I listen to a lot of Gary Vaynerchuck and he talks about company culture as one of the most important things that can help you.. but also hurt you. (

    Thanks again, hope to hear more in the future!

  • Andrew Raso  October 14, 2016 at 11:30 am

    You’re exactly right, the bigger brands take weeks, if not months to bring on board. It’s a long term process but it also helps when you get a great introduction ­čÖé

    Culture, and your team. The single most important aspect to building your company.