Why (And How) to Upsell AdWords to SEO Clients with Ed Stapleton
Have you ever considered upselling additional services to your SEO clients?
In this episode, Ed Stapleton explains why he quit SEO to sell Adwords exclusively.
And how SEOs can upsell PPC services to multiply their client’s results and ultimately make more money.
Watch it here:
Links and Resources Mentioned:
- Clicksgeek (Ed’s website)
- Source-Wave (How Ed discovered the world of SEO)
- PPC Niche ideas (44 Great niches Ed recommends to target for PPC management)
Ed’s Recommended Reading List
- How to upsell additional packages to your clients
- How Ed has achieved a 50% click-through rate
- How Ed manages to get a 60% conversion rate on his landing pages
- The most profitable way to price your services
- How Ed scaled up from zero to 60 partners