Building an SEO agency with Matt and Mark from LCT

For episode 21, I’ve brought on Matt Stack and Mark Luckenbaugh from LocalClientTakeover, to have a chat about SEO and agency building.

LocalClientTakeover is a Facebook group with over 8,000 members, helping each other build and scale local marketing agencies. They’ve also got some awesome training, and offer full white label services through their Web20Ranker brand.

In this episode, we cover:

  • Platonic bathing, Matt’s original AOL screen name, and other random side topics inc. Mark’s mom walking into his office mid-interview
  • How to make your clients love you and massively increase your retention rate
  • The story of how LCT started, how Matt and Mark became partners, and how Web20Ranker came to be
  • The differences between an in person team and hiring virtual assistants
  • What Mark and Matt would do today if they had to start over
  • The latest Google update and Mark’s thoughts and data on it

Watch it here:

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Links Mentioned:


About Daryl Rosser

Daryl runs a six figure SEO business primarily focusing on local clients. He's extremely analytical, and his favourite ranking strategy is using PBN's.

3 Responses to “Building an SEO agency with Matt and Mark from LCT”

  • Piotr  September 30, 2016 at 1:40 pm

    I like your videos. I follow LCT on Facebook and the information that is shared in the group is amazing. Thanks for doing those interviews.

    • Daryl Rosser  October 1, 2016 at 1:42 pm

      Thanks man! Great to see you’re enjoying the show.

  • Steve Stewart  October 4, 2016 at 10:36 pm

    Good information. One thing that stood out to me, as a negative, actually, was Mark’s comment that “in the next 10 years he believes that everything will be ‘pay for play’ “.

    I ALMOST allowed that to get into my head. I started questioning whether building an SEO agency was really something that I wanted to do. After all, I’m just getting out of an industry that’s changed drastically. Do I really want to start all over again in 10 years?

    Then a few things dawned on me. First of all, if Google were going to go in the direction of “paid ads only”, why haven’t they already done it? How many major updates have there been in the last decade? 7-8? I lost count. It just seems like if they were going to do it, they would have already done it.

    Next, internet users are becoming much more sophisticated and a good portion already know the difference between a “sponsored ad” and free listings. Every case study I’ve ever seen has shown that free listings get far more clicks than sponsored ads. That being said, I haven’t seen any since Google removed the ads from the sidebar.

    My point is that many people hate clicking advertisements, (which is why so many ad blockers are being sold), and if Google chose to do that with even the entire first page of their listings, they would no longer be looked upon by many users as the most trusted resource. That would open the door for Bing to either follow Google’s lead and also do 100% paid ads OR they could become the new preferred search engine.

    Google has to consider their stock holders, as well. Getting too greedy could easily backfire.

    I could keep going, but I just thought I’d jot that down.

    Oh, and even if ALL of the search engines went “pay for play” there’d still be a huge need for agencies to manage Pay Per Click campaigns, handle social media accounts, manage email lists, web design and much more.

    There! Now I feel better. Lol