Why Nathan Gotch Quit Using PBNs and The Story Behind GotchSEO

If you’ve Google’d almost any SEO keyword ever, you’ve probably seen Nathan’s website. It’s a very popular SEO blog, with his top post containing over 1,000 blog comments.

But before that, Nathan was just another guy hustling to get clients paying him money.

In this episode we’ll be breaking down how Nathan built his agency, created his now-famous blog, and some strategies he’s using to grow his business today.

Including his thoughts on PBNs (hint: he’s not a fan anymore).

Watch it here:

Or Subscribe to the show on iTunes.

Links and Resources Mentioned:

Topics Covered:

  • Nathan’s thoughts on PBNs and why he shifted away from them
  • How to create long form content for local businesses, that attracts easy links
  • The simplest way of getting clients as an SEO agency
  • The 3 biggest mistakes Nathan made while growing his agency
  • How to use content to build an audience and position yourself as an expert
  • Advice on diversifying your business so you’re not relying on a single income source

About Daryl Rosser

Daryl runs a six figure SEO business primarily focusing on local clients. He's extremely analytical, and his favourite ranking strategy is using PBN's.

25 Responses to “Why Nathan Gotch Quit Using PBNs and The Story Behind GotchSEO”

  • Nathan Gotch  March 9, 2017 at 2:12 pm


    Thank you so much for having me on!

    • Daryl Rosser  March 9, 2017 at 2:39 pm

      You’re quick! Thanks for joining me on the show man, was great chatting with you.

  • Joash Boyton  March 9, 2017 at 2:32 pm

    Are PBN’s worth it?

    Maybe…. https://www.screencast.com/t/XdGWGxglHO1

    • Daryl Rosser  March 9, 2017 at 2:40 pm

      Got to get that clickbait though Joash! lol. I’m still a huge fan of them, but other approaches clearly work well too, and nothing wrong with diversifying.

  • Cody Beck  March 9, 2017 at 2:43 pm

    Hey Nathan,

    Great interview! I’m actually also located in St. Louis and would love to be able to chat with you about some things for my local smaller agency!

    • Nathan Gotch  March 9, 2017 at 3:08 pm

      For sure Cody! Just shoot me an email (nathan AT gotchseo.com) and we’ll meet up

      • Cody Beck  March 9, 2017 at 3:33 pm

        Awesome, thanks!

  • Paul Connor  March 9, 2017 at 5:28 pm

    Really good insightful vid.

    It was great to hear Nathan’s story and similarities to my personal journey building an SEO agency.

    I’ve read most of the https://www.gotchseo.com/ blog posts and think it’s some of the best advice online.



    • Daryl Rosser  March 10, 2017 at 12:20 am

      Most people in client SEO can relate to having bad clients at one point or other, haha. Definitely an interesting story.

      Thanks for commenting Paul.

  • Nick Connors  March 9, 2017 at 5:42 pm

    Great interview. Good to see Nathan!

    • Daryl Rosser  March 10, 2017 at 12:19 am

      Thanks Nick!

  • Donahvan Robello  March 9, 2017 at 6:26 pm

    When Nathan is talking about the content approach he says he is creating articles, building links to it, and then linking back to service pages. Does the internal linking alone work to rank?

    • Daryl Rosser  March 10, 2017 at 12:18 am

      If there’s enough power there, for sure. Especially if you get a small number of links to the service pages also. I’m a PBN guy though, so I’ll just throw some links at the pages I want to rank. But you have to link to other pages anyway, to keep it natural, and sometimes it’s more effective to link to other pages that internal link – depends on the keywords.

  • Peter Sanusi  March 9, 2017 at 8:33 pm

    Awesome interview, Daryl.

    • Daryl Rosser  March 10, 2017 at 12:16 am

      Cheers Peter, thanks for watching and commenting

  • Umrah  March 12, 2017 at 4:21 am

    Daryl Rosser, after knowing his opinion on PBN, do you still use PBN as your main strategy to rank?

    • Daryl Rosser  March 12, 2017 at 9:30 am

      Yes, and will continue to. But I appreciate his opinion. I’m definitely planning on mixing a little bit of outreach links into my strategy, but it won’t be the main strategy.

  • Nils van der Knaap  March 13, 2017 at 12:13 pm

    Great stuff, thanx for sharing this video. I like how I’m going through the same process as Nathan 🙂

    • Daryl Rosser  March 16, 2017 at 8:50 am

      Thanks for commenting!

  • Alex  March 26, 2017 at 10:52 pm

    What was the name of the book Nathan mentioned in the part about business thinking? Something like “emas”, but I couldn’t find anything relative to that by googling…

    • Alex  March 26, 2017 at 11:13 pm

      I’ve already got it was “The E Myth”

      • Daryl Rosser  March 28, 2017 at 2:34 am

        That’s the one, great book

  • Adam  April 12, 2017 at 6:34 pm

    Really enjoyed this. I’m still pretty big into PBN’s, but this has given me a lot to think about. I’ll have to check out The E Myth too!

    • Daryl Rosser  April 13, 2017 at 6:44 am

      Big PBN fan myself Adam, but always great seeing other peoples opinions