I was catching up with a good friend of mine recently.
It turned out that he had added $10,000/month to his income this year with client SEO.
Of course it caught my attention, so I asked him to explain further.
What he shared was the most hands-off approach I’ve ever seen to building an agency.
That friend is Kurt.
And he did this without even using his PBN. All he focuses on is finding and closing clients.
Yet, his clients continue to get amazing results.
I’ll let Kurt explain how…
I am sure, just by you being here on this blog that you already understand the fundamentals of SEO, as Daryl does teach this in the most detailed way I know.
Now, you do need to have a somewhat good foundation of SEO understanding, but you do not need, by any means, an expert level of understanding.
After understanding the basics, there is no reason why you can’t build yourself a $100k+ per year business in under a year. I am not just saying this, I myself have done this as well as many people in my circle of close friends.
1. Become the Business owner, not the technician.
This is where most people go wrong starting out. They learn how to do SEO, start doing the SEO then forget why the got into SEO in the first place. They spend all their time on SEO related technical tasks.
My tip: Learn how to get more business, learn how to sell. Worry about the rest later.
It seems a bit counterintuitive to begin with but this is where you will see the most success.
This will also set you up for long term success in business in general. Daryl also shows how to do this.
2. What are your goals?
For most people, $5,000 a month will allow you to quit your job to focus on your business 100%.
Those in the west anyway. I know over 100 people that got to $1,000 per month, moved to Asia and grew their business to over 6 figures a year by cutting out the noise and focusing.
A lot of people don’t have goals. In fact, it’s something like 80% of us who lack goals completely.
If you don’t have some sort of direction on where you are heading then it is just like heading down a path and hoping for the best. You have 100% absolute control over where you head.
I don’t just mean financial goals, I mean life goals. What is some cool shit you want to do?
Once you have defined this then you can put a monetary number on it.
To keep it simple, let’s say it is $5,000USD per month recurring. You can make it much higher long term, but let’s just get to $5,000 first. It is really easy to go from $5k – 20k per month once you understand the fundamentals.
Ok, that was a very quick overview. I am not here to be a life coach or to teach you how to sell, there are literally 1000’s of books on amazon for that.
OK, so you have found your first potential client who is interested.
(If you haven’t check out this free video series – note by Daryl)
It is very common that business owners receive 1,000s of emails from all around the world in their inbox every morning from companies trying to sell them SEO. Many of these business owners have tried these kinds of services and most of the time they get burned and have to outlay “startup costs” before seeing any results.
3. Here is what I do
I offer the new client a trial of $1 for the first month. This allows us to show massive value in the first 30 days, which in turn builds trust between you and the new client. Once the client is happy to move forward I jump over to here to create a subscription.
This is a very important step as it will prevent you from having to chase after payments from your customers at the end of the month. Believe me, it’ll save you a lot of trouble in the long run, especially after you have 10+ clients.
Then, an example of settings; (I recommend a minimum of $500 clients to retain profit margins)
It is very important to create the $1 trial.
From my experience, when someone spends any amount of money on a service their psychology is different as opposed to when they’re given something for free.
Now, once the client has signed up you will get an email from PayPal.
Ok, the client has started the contract and mentally committed to the campaign.
Now this is where you have to take on a little risk, but is no where near what you have to take on with setting up a PBN.
Using white label SEO services or private brokers to rank your clients.
Out of experience, I do not like to use companies that publicly advertise as google can and will take down their network. I like to use small private link brokers.
There are a tonne of fb groups with guys selling these services. My advice is to test them before you use them on clients websites. Once you have tested them diversify and use a lot of different guys to rank a client so that it diversifies the risk. I have seen many people lose a lot of money from using a single service that gets taken down.
To start with, I will send around $100 worth of links at the site;
On average 8-12 links from DA 25+, PA 25+ sites from a relevant niche. I like TF to also be over 25. These days I will ignore PR completely as it is a discontinued metric.
Then I will have 1 link to be added every 2-3 days.
The broker will then send you a list.
My email will look like this if I am trying to rank for: dog shaving houston
Can I please get these links in an attached spreadsheet (I never write the URLs in gmail).
Strong PBN: Link 1: URL: http://www.url.com Anchor: best dog shaving houston
Strong PBN: Link 2: URL: http://www.url.com/landing page/ Anchor: I used dog shaving houston
Med PBN: Link 3: URL: http://www.url.com/landing page/ Anchor: shaving
Med PBN: Link 3: URL: http://www.url.com/landing page/ Anchor: shavers houston
Med PBN: Link 3: URL: http://www.url.com/landing page/ Anchor: brand name
Lower Strength PBN: Link 3: URL: http://www.url.com/landing page/ Anchor: url.com/
Lower Strength PBN: Link 3: URL: http://www.url.com/landing page/ Anchor: www.url.com/
I will then send the email and wait.
This is how I will generally show value;
Every time I see a jump as the links are picked up I will email the client to show value.
The replies will usually be like this;
Again, SHOWING VALUE, BUILDING THE RELATIONSHIP.
Now when the recurring payment comes around again, you have already shown a lot of value they are happy to pay the negotiated amount.
This is what I will do for a client that already has a tonne of REAL natural links from blogs and forums etc…
But what if your client has a new website with few existing backlinks?
How to steal your competitor’s backlinks for pillowing
NOTE: I do this after I send the email to the broker so that there are natural links and PBN links getting picked up by google at the same time.
I always see people asking how to do pillowing with Web 2.0 or PBN. Here is a natural way to do pillowing, and it is much more cost effective. It is not very natural in googles eye if you have all your links coming in from WordPress blogs (PBNs). What is natural is if you have a tonne of links coming in from different sources. Forums, directories etc…
Here is how I steal my competitors backlinks for pillowing.
Let’s say we are trying to rank for “dog washing boston” (FYI I have no connection with this website, I picked it at random.)
Chuck it in to google.
Let’s chuck the top 3 organic through majestic. One at a time of course.
Then go into Backlinks
Here’s the first 3 that come up.
I am sure you get the idea here. For directories like yellow pages you can sign up for a free account and for the others like the second one you may have to contact the site via contact form and pay a small fee.
If you get your VA to do this, you can literally steal hundreds of backlinks (if you do the whole front page) of the guys that are already on the front page, further boosting your site up the rankings.
Now just scale it up.
For those starting out, what was your goal, $5,000 per month?
Scaling is easy now because you are not limited on resources for a PBN.
Let’s assume your first client pays you $800 per month for your first keyword set.
My average cost to rank some one using this method is $80-$120, so let’s say $100.
Revenue for first client: $800 per month.
Cost for first client: $100.
Gross Profit for first client: $700.
Now it’s just a matter of rinsing and repeating until you get to your goal.
Thanks for sharing that Kurt.
There are a number of great strategies and ideas in this article that I want to expand on to be sure you fully understand the power behind them.
The first one is setting a goal.
Alice: Which way should I go?
Cat: That depends on where you are going.
Alice: I don’t know.
Cat: Then it doesn’t matter which way you go.
– Lewis Carroll, Alice in Wonderland
I believe most people that read this already understand this point, but it really is important.
The second big point is to focus entirely on what makes money.
Too many people get caught up with building a PBN and understanding everything about ranking, before they start acquiring clients.
This means they don’t begin the part that will actually make them money, until they’ve already been studying for 6 months.
That is the wrong way round. Instead, focus on client acquisition, and do the rest as it comes up. Or as Kurt does, outsource it all.
The final point is the $1 trial. It’s a very clever idea, especially when paired with PayPal for auto-billing, and it clearly works very well.
But I want to explain why I don’t do this.
If you follow my training you’re probably aware that I take a completely different approach to Kurt. I charge my clients a high setup fee, and I charge a monthly fee of at least $1,000/month.
My approach is based on two reasonings:
- Clients eventually drop off. I use 6 months as a worst case scenario. When you’re pricing for only 6 months, the setup fee adds a huge amount to it. But for lifetime, it’s not much, which is how your prospects will see it.
- My clients are provided with conversion rate optimisation, and onsite optimisation, so I want to be paid for this.
The thing is though, my approach does make closing more difficult. You will need more skill at speaking to prospects, know how to sell and close deals, and have a great proposal.
So, I believe Kurt’s $1 strategy is a brilliant starting point for people that are not experienced with this yet.
Pair this with the second part of his business, where he partners with other firms (i.e. web design agencies) that bring in clients and manage the relationships, this is the most hands off SEO agency I’ve ever seen.
If you want to learn how Kurt is doing that, make sure to go crazy in the comments section. I haven’t managed to persuade him yet, so maybe you can.
With that said, this is the first ever guest post on Lion Zeal. I hope you learnt something from it.
Let us know your thoughts in the comment section. Kurt agreed to answer your questions.
Update: If you’re looking for link brokers, check out the Lion Zeal Marketplace group on Facebook.