Getting clients is one of the best strategies for building your SEO income. While affiliate and eCommerce sites require a budget to get started, in the client SEO game you use your clients budget as your own.
This allows you to start up without a private blog network or a team of VA’s – you can build these up after you have a paying client. That is how I got started back in May 2013.
At that time, a business approached me to help with their search marketing efforts. I knew nothing about ranking websites in Organic or Places at the time, but figured “how hard can it be”.
Fortunately for me, with a little help from a great (now discontinued) product named BacklinksXXX, I was able to learn what makes websites rank. This was my first introduction to building a PBN, and what helped me rank that client top for 4 keywords in less than a month. To this day I still work with that client.
I tell you this to show you how low an entry barrier there is to making money from clients. I’ve seen people with no website, no paid traffic, no SEO experience, and no previous clients, go out there and close multiple clients. You do not need to learn how to rank beforehand, as long as you know how to acquire and close clients, you can figure the rest out later.
With that said, I’d like to introduce you to a close friend of mine, Armando Saenz.
Armando is a local digital marketing consultant that runs a 6 figure business focusing on local SEO and digital marketing. Aside from that, it is reported he is the most handsome man in Texas.
Back when I first started scaling my SEO business, I asked Armando if he had any advice on closing. I was getting leads, but not closing enough.
He created a whole video training for me full of value, but one nugget really stood out to me. Within a couple weeks of hearing it, I used it to make $4,500 upfront from a setup fee alone. We can cover how in a bit more detail later, but first…
Armando has kindly created a 4-part video series for you on how to get clients. This covers everything from the ideal sales funnel, to his favourite client acquisition method, to what to say in your meetings. Check it out…
How to land clients like a boss
How to prospect and build a marketing list
How to get your prospects attention
How to close clients with a consultation and proposal
If you have not seen this strategy before, the third video is going to blow your mind. I personally have a VA building a list for me (as per video two) and planning on doing 200+ next month.
And if you want to learn more about closing deals once you’ve got leads, check out my Educated Close training series, it’s completely free.
You guys know me, giving away training for free that people usually sell for $1,000 is not enough. We have to go even more in depth. So rather than end it here, or overwhelm you with information. Over the coming weeks we’ll be launching a whole training series on making money from client SEO. This training will cover:
- What to charge – It is probably much more than you think
- What to sell and how to package it – Basic pricing psychology and services you can offer
- The mindset of a closer – Remember that one takeaway I took from Armando, this was it
- How to create and present a proposal – My favourite part of selling, this is where you get to close the deal
- And more – Let us know in the comments what you would like to see
Here is why you can do client consulting
There are a number of reasons people use for why they cannot do this, here is my response to the main ones…
You do not need to work with clients local to you.
I have never met most of my clients and probably never will, it is not necessary. With that said, don’t think you need to target the US to make money, there are plenty of businesses spending money on SEO all over the world.
You do not have to be a good speaker.
I’m a really bad speaker. I messed up so many good opportunities, but once you learn what to say, it is easy.
You do not need examples or case studies.
As Armando explained in the 4th video, you give everything away in the proposal call. This is selling by teaching. Businesses do not ask for examples because you come across as an expert.
You do not need to be an SEO expert
Knowing SEO will be beneficial for providing your clients with great results, but it is not necessary for the actual sales process. Just by knowing what a PBN is, and having a basic understanding of how to rank, will make you an expert to 99% of business owners.
You do not need startup capital
This is where the consulting model triumphs over others, especially for beginners. You do not need any money at all to start. Instead you can use the clients money from the setup fee and/or monthly retainer to pay the outsourcers and costs of ranking them, while making a tidy profit for yourself.
What else do you want to learn?
Please thank Armando for creating this video series in the comments area below, he will also be answering your questions.
We also want to know how else we can help you with building a client consulting business. I’ve already got some content ideas that I’ll be covering, but if there is anything specific you are having difficulties with, let me know and I’ll be sure to include it.
This will probably be the last post of 2014, it’s amazing how many people have already improved their business as a result of this blog. I look forward to providing you with even more great training in 2015. Enjoy your xmas and new year, or other holidays 🙂