The best SEOs in the world use testing to stay ahead.
That’s a statement I’m willing to stand behind. If you don’t test things, you’re relying on other peoples knowledge for how to rank.
When you test however, you know exactly what works because you’ve tested it.
Kyle Roof is someone that believes in exactly that too. So much so that he’s been running SEO tests for years now.
In this interview we’re breaking down some of his test results, how he runs tests, and the benefits it’s provided for him and his agency.
Links and Resources Mentioned:
- A walkthrough of Kyle’s testing process
- How to screw up your test results (so you can avoid it)
- Why you need to be testing
- How you can be an SEO tester without a huge budget or resources
- How Kyle gets corporate SEO clients
- How Kyle and his business partner built an SEO agency to 10+ employees