Are you struggling to scale up and manage your PBN?
In this training, I go in depth comparing PBNs to services and give you my opinion on which is better for scaling a site in 2018.
Need help growing your SEO business? Click here to have Daryl personally coach you.
- 02:11 – How much does building & managing a PBN actually cost?
- 05:15 – How much time does it take to rent links instead?
- 09:00 – Hidden Expenses Of PBNs
- 11:25 – How To Make Money With SEO
- 16:41 – My Recommendation: PBNs or Services
Need help growing your SEO business? Click here to have Daryl personally coach you.
Daryl Rosser: Hey guys, Daryl Rosser here. Not a super professional video here today because I supposed to be recording a video to teach you guys some stuff but instead I ended up spending the last hour or so at the pool because it’s just an awesome day here in Saigon, Vietnam. So I actually do have some content, but this actually ties in so I thought I’d show you guys what I’m spending my Friday afternoon doing. So let’s get into the video, and I’ll explain why this matters and why this is important. Right? I’ll see you there.
Daryl Rosser: All right, we are recording, everything is set up. Lighting is good. All right guys. I’m sorry. That’s actually pretty bright now. OK. All right guys. Hey, it’s Daryl here again, and in this video, why I had that little pool introduction, there is because I want to talk about basically minimising your time and making more money.
Daryl Rosser: Be more efficient with your time to make more money per hour that you invest. And specifically I’m going to talk about how you can use services rather than doing stuff in-house to save you a lot of time. And to start with a very clear example that all my SEO friends will understand, I’m going to talk about PBNs, OK. So PBN. Now if you don’t know what a PBN is if you’re not an SEO guy, then I have no idea how you found this video, but nonetheless, a PBN stands for private blog network. And a private blog network is essentially a website that you set up to look like independent websites that have nothing to do with you. Then you use them to link to your websites to increase the rankings in Google, right. Because the biggest factor in Google rankings among many is the number of links from other websites to yours, OK?
Daryl Rosser: So you basically set up this network. You pretend they’re owned by different people. Then you use it to artificially increase the number of links and traffic to your website to increase the rankings. OK? Simple as that. Right? And a big mistake I believe a lot of SEOs are making today is that rather than outsourcing the PBN stuff, they’re trying to do it all themselves. Now, here’s why this is a mistake and we’ll start with the cost because that’s important. But honestly, the biggest thing is time. OK? So how much does it cost you to go out there and build your own PBN? Well, let’s say, and let’s say you need 30 sites, OK? So you need 30 sites, right? To start off, you need 30 different websites, OK? And a domain these days, you want auction only domains. So you’re looking at maybe around $300 per domain, OK.
Daryl Rosser: So 300 times 30 for that. Which I’m going to guess is 300×30=9K. OK, that’s what I thought, $9K, the maths isn’t really my strong point. OK so you’re looking at $9K just for the domains, then you need hosting, OK? Now because you only have 30 sites, I presume there can be only one cluster and all used for the same site, right? So you need 30 different hosting accounts. Now the pricing of this is going to vary, we could say maybe a conservatively around $30. So $10 times 30, right? Conservatively we can spend $10 per site. Right? So that’s $300, right? My maths isn’t that bad. $300 per month, OK. And you need content. OK. So you need content for the sites, let’s say maybe around $30 a site OK. $30×30, I’d recommend actually more if you’re spending $300 on the domain, but nonetheless, right? So 30×30. That’s $900, right? I don’t know why I’m using a dollar sign, and the other is not but OK. So $900 for the content, OK. Now that’s there about the main sort of cost there right? So you’re looking at $10.2K right? $10,200 to set it up initially, and then ongoing $300 a month, right, +$300.
Daryl Rosser: That’s pretty pricey. Now let’s say you went out there and rented a link instead. OK? So you went out there and rented 30 links, OK. So we scribble out this approach, and we’ll still just leave it there so you can still kind of read it at least. Right? So how much it costs to rent a PBN link? Maybe $15 to $20. So let’s say $15. So $15 times 30 is $450. So $450 a month. Now firstly it’s already $300 a month just to set up the hosting, just to host your own PBN, right? So you pay a $150 a month extra. Plus or we should say, minus the fact that you also, you don’t have to spend $10,200 setting this up, right? You just go and click rent, and you tell someone, “Hey, this is the anchor texts they want.” And then the links are set up for you. Now more importantly than this, this is the big thing. How much time does it take to rent 30 links, right? So to rent 30 links, you got to pick an anchor text and possibly a service that does it for you, I don’t know. It depends on the servers you use right. You’re going to tell them. Here’s the anchor text that I want. Here’s the URL that I want, OK. So an hour, OK. That’s probably an hour’s work, right?
Daryl Rosser: Maybe two hours, right? I don’t think it’s going to take that long. But maybe you’re newer to this, maybe you haven’t been doing this that long, right? So let’s say 2 hours OK. So 2 hours of your work and $450 a month and you got 30 links going to your site. Super, super, super easy. OK. Or how long is it going to take you to buy 30 domains? Right? If you have to go out there and buy 30 domains where you can go find someone that can buy them in your niche is going to save you a little bit of time, OK. So you’re going to use a broker, OK. That’s still a good couple of hours of your time, right? That’s probably two hours there right, just speaking to the broker, negotiations, buying it, and anything like that. Right. That’s easily two hours there, just like this is two hours, OK.
Daryl Rosser: You’ve to buy 30 hosting accounts. How long does it going to take you to buy 30 hosting accounts? Probably six hours, OK. Maybe you can do it less, but it’s a pain in the ass guys, to be honest. And some of them, maybe also because I’m a Vietnam, but they ask you to verify that their card info and it’s just a pain in the ass to find that many hosting accounts, OK. And then you got to go out there and get the content, and you can run it yourself, but that’s really dumb. Otherwise, you’re going to come up with your content plan. So I’d probably say like 12 hours there, right? Give or take 12 hours. Right? So so far we’re at what’s that? An 18, 20 hours here versus 2. Right. So this is 10X already. Just here is 10X this, right?
Daryl Rosser: So it’s 10X, the number it is going to take you initially to rent them. Right? And also never mind this, it’s just the straight up hours you’re going to put in. How long is it going to take you to set up 30 sites? Well, you got to test the sites right, I forgot to even mention that some of these 30 sites you might actually have to buy maybe 35 domains because some of them may fail your test. Right? And alongside that, you’ve also got to get traffic on your sites. Because PBNs need traffic to actually work, right? So I don’t want to get this into like a PBN discussion, so to speak. I just want to talk more about why you should be using services, OK. And basically this is already ten times more work than if you just went and rented them. Not to mention, let’s say over a year, right? So 300 times 12 is 3,600 right? Plus $10,200, right? Just 13.8K, right? $13,800 if you went and built your own PBN. How much is this? So 450×12 is 5.4K, right? So what’s the difference here guys? And I’m going to use Alfred because I’m lazy and my maths isn’t that good. Minus 5,400, right? So $8,400 difference.
Daryl Rosser: Let’s go back to the thing. $8,400 difference, OK. So not only are you saving $8,400, you’ll also get the work done in 10 times less time just in the initial setup process, right? Because this is where it gets really, really fun. Fun. I’m kidding guys. Right? So you’ve got 30 PBN sites. Probably not that bad. OK? But make that 60, make that a 100 sites, especially as it gets bigger, it just becomes a pain in the ass because what happens guys, when wondering if this actually works OK? Cleared, right. So what happens guys is you’re going to have issues. Now, what issues could you have? Well, your site could get hacked, I’m just putting an H there, right? Your site could get hacked because it’s on WordPress that just happens a lot and you’re not updating it that often so it could get hacked, right?
Daryl Rosser: Or you have to get content on there to keep it fresh, right? So you need to get content and traffic going on your PBN sites, right? So you’ve got to put in extra time and money there. And you’ve got to test your PBNs right because before you can actually start sending links from them to your money sites, you’ve got to test them to make sure they work. Some of them could fail so you’ve got to get rid of those domains, right? And they could get de-indexed, OK. So you’re going to constantly be checking them. Are they indexed? And if they get de-indexed, if Google ever catches onto any of them, you’ve got to pull them down and throw that site away because it’s no longer of any use. Another thing that can happen is your sites could go down, right? So I just put “O” for like offline, right? Your site could go offline, and you got to constantly check them using like an uptime monitor and check the site is online, and if it’s offline, you got to log in to it and go, OK, what’s happened?
Daryl Rosser: Have I forgot to renew my hosting? Have I forgot to new my domain? Right? And all these little things like that, you’ve got to constantly be going out there and checking it. Or you can scribble out all this crap. You could just pay someone, and they could just tell you, “Hey, your site is live, your link is live,” that’s it, done. We’ll let you know if anything changes, and then if it gets de-indexed, they message you and say, “Hey, sorry, your site was de-indexed., we found you another link instead. Here’s another one”, or “Hey, your site was de-indexed. Do you have anything else like that? So what we’ve done is we canceled your billing, and that’s it. You won’t get charged anymore and if you want any other links, just let us know.” Right? That’s how simple it is when someone else takes care of it for you, they check if the hosting if it’s been hacked, they check if it’s online, if there’s uptime issues. They track all of that stuff, they test your PBNs for you, so you don’t have to do it right.
Daryl Rosser: Because here’s the issue that I noticed, right? Most people are spending 80 percent of their time on a tool for their business, OK. How do you make money as an SEO? And it doesn’t matter if you do SEO or anything else, how do you make money? Well consider what that is and then consider if the thing you’re spending your time on is directly that thing or is it a tool to help you achieve that? OK. So with SEO, how do you make your money? Well, it depends on what you do, OK. So if you’re a client guy, how do you make your money? You make your money by signing clients, right?
Daryl Rosser: You get paid by signing up new clients or bringing in money, right? That’s a very direct thing. If you’re an affiliate guy, how do you make your money? You make your money by ranking sites, let’s just do a graph bar there, ranking sites. There you go. Or by picking niches. Right? So finding opportunities, finding offers, right? Just offers, right. Finding offers and opportunities, OK. And then depending on what level you’re at, like maybe you have someone to rank for you, right? Then you can eliminate that, and your focus is just on planning out the plan of what’s going to happen, picking the offers in the niches and anything like that. Right. And again, in the sales side of things, like with your agency, like it could be like just doing a sales call, it could be planning out like the strategy to get people coming, leads coming in for your sales guy to close whatever, it doesn’t matter, right?
Daryl Rosser: But your money comes from this sort of thing, like closing clients, acquiring clients, going out there and ranking the sites or going out there and finding offers and anything to promote, right? That’s where your money comes in. So what is your PBN? Well your PBN is a tool to help you rank. OK, that’s all it is, just one tool that helps you rank. It’s not really directly where you make your money, it’s one tool that you use to help you go out there and get rankings. It’s a powerful tool, something you need to rank and to deliver the results to your clients, you need the PBNs to rank your clients. You need the PBN to rank the site after you find the offers, but it’s not the thing that makes you money directly. And here’s the thing, most people I noticed with PBNs are so stressed out managing all these PBNs that they’re not focusing on going out there and getting new clients. They’re not focused on their ranking so to speak, or even like finding offers. What do they focus on? They focused on testing out their PBNs, running content, keeping the PBNs fresh and managing the PBNs and checking the uptime on the PBNs and fixing it and checking why they’re down and all this sort of stuff.
Daryl Rosser: And what is that focused on? It’s all down here and not on any of these things up here, which is actually where they make their money. OK. That is a huge floor. And I’m using PBNs as one example. That is just one example. Right? And the same thing goes for anything else. I see a lot of people try and hire writers. OK? They go over to UpWork and hire a team of writers to try and write their content for them. Guys, that is a waste of your time. OK? At some point it’s going to help you scale, right? I have people in-house because at some point you get to that level where you’re outsourcing so much that it makes more sense to bring it in-house. But consider, possibly it’s a little bit more expensive to use a service, but consider the time that goes into managing that stuff.
Daryl Rosser: Managing that PBN is financially an illogical move. It’s financially an illogical move because it doesn’t make sense to go through all that time it takes to manage a PBN when you should be spending that time acquiring clients or ranking your sites or choosing offers in niches to enter, right? Monetizing your sites better. That’s the things that make you money. Not building a PBN, that’s just one tool that you’re going to use to rank your sites, but if all your time is spent managing that tool, it’s not spent on the things that matter, OK? The same thing with writers, you need writers to rank your site, OK. You need content on your site, you need content on your client sites to deliver results to them. But, content isn’t where you get paid. You don’t get paid for the content. OK? So rather than going out there and spending all day managing writers and coming up with the plans for the content and everything like that yourself, just go to a content agency.
Daryl Rosser: Say here’s my $100, $200, here’s my $30, here’s my $1,000, whatever, it doesn’t matter, right? Here’s my money. You write this content for me and here’s my money, here’s my site. You go do that for me, OK? And you’re leveraging their expertise because they know your business. So at least they know how to write, they know how to research and stuff like that, and you’re leveraging basically their time rather than yours. And not only are they doing the service for you, they’re also managing it for you and planning it for you. It’s a very illogical thing people do, myself included, I’m not blaming anyone else, right? We think, well if we bring this in-house, it is much cheaper, right? Because we can get a writer say in the Philippines for $2 to $3, maybe $5 at most an hour, right. Versus a service that uses the same type of writers from say the Philippines that’s going to charge say $10 an hour when you even it out over the whole campaign that we give to them, right.
Daryl Rosser: Now what are you excluding there? You’re excluding the time that it takes you to personally manage those people? OK. And that is a lot, OK. So that’s the big mistake I’m noticing people make where they’re spending so much time on this thing, and money, like it’s more expensive to do your PBN, that’s just a fact, right? In short time it’s more expensive. Maybe over a year, you have a lot of campaigns and stuff. It gets cheaper but short-term, you’re just using it for one site, then it’s far more expensive to do it yourself, right? But you’ll also be wasting a lot of time managing the wrong parts of your business. OK? So here’s my recommendation and yes, I’m bloody biased, OK.
Daryl Rosser: So I recommend using services, OK. And for PBNs, of course, you guys probably already know, I have my own service at Lion Zeal Links, we’re actually changing this landing page. But you can basically go ahead and apply for that. It’s not really much of a pitch. But rather than building up your humongous PBN yourself enough to manage all that crap, you can just go pay like $12+ per month per link, OK. It’s not that crazy. It’s going to save you a ton of time. But my point isn’t to promote the service. There’s tons of other services out there for links. There’s tons of services for content, it’s not just PBNs I’m talking about, I just gave that as one example. I recommend for everything. Right? So when I started my podcast and created videos like this, I wasn’t sitting there editing it myself, and I didn’t have an in-house editor because it wasn’t worth it.
Daryl Rosser: I didn’t have that much stuff going on. Instead, I just outsourced it. Right. And for the transcript, right? Right now, we’re just outsourcing that We just go to someone and just pay them per minute to take care of it for us. They’re experts at transcriptions right, it’s is all they do, so we don’t have anyone in-house, we don’t have to manage this person. We just hand it over to them. Yes, we pay more per minute or per hour, but it’s significantly easier for us because that’s their thing, OK. And same with PBNs, like, I have my own in-house PBN because that’s what we do. We’re doing it on a very high level, and also we sell it as a service through our networks, so it actually makes sense, OK. But if you’re just going out there and ranking a couple of clients or a couple of affiliates sites, why the heck would you spend all the extra money and all the extra time when you could just go pay $12+ a link, right?
Daryl Rosser: And the same with content and anything else, why manage a team of content writers or manage a team of outreach people when you can literally just go pay a service, a little bit of money and in the short term, and probably in the medium to long-term, it’s so much cheaper and such an easier use of your time right? Now, here’s the thing guys, here’s where it gets really interesting, right? Because let’s say you use this PBN service, right? So you go sign up a client tomorrow. What do you need to do? Well, you can go over to another company, let’s say SEOButler, and you can order some social signals, OK. And then you go ahead and order some PBN links, and maybe you go ahead and use another service and get some outreach links right? And you can literally just go service to service to service. Maybe it takes you an hour, two hours per service to order each of these things, right?
Daryl Rosser: And here’s the cool thing guys, you can rank your affiliate site or your client site with so little work, OK? Because actually, you’re just going to service to service, you’re a project manager, OK. A lot of people get stuck in the grind doing all the work for their clients. Screw that guys. Like bring on a client and then go to SEOButler and by social signals and go to a content writing team to write the content, alright. And then go to us and buy the PBN links and do stuff like that and just go service to service to service and service. And then your time is spent like “OK, I’m going to come up with the idea for the campaign. I’m the brains behind this, I come up with the idea, the strategy for it and then I just go to all these different people, and they just do all the work for me”, OK. And this is how you massively free up time because even when I was managing clients, it was so much easier than how most people are doing it because you just go and use a bunch of different services, OK.
Daryl Rosser: Now I use PBNs, I actually built my own PBN from day one, and that was actually a mistake, it’s just straight up a big, big mistake, OK. But what this allows you to do guys, is you can basically go chill at the pool or do whatever you want with your time because someone else is building and managing that PBN for you right? You can’t build a massive one unless you got scale, right? So just go pay someone else’s service $12 a month to do it for you. And same with the content. You can’t build up a massive content team. Guys, the mistake I made, why I moved all my content, outsource versus in-house, I used to have basically in-house writers. I got rid of all of them and outsourced it instead, right. And the reason I did that is scale, OK. I couldn’t go from having like say eight articles one day to 50 the next, to one the next, right.
Daryl Rosser: I needed to adjust all their time. It was like one day I needed no content at all, I just didn’t need anything for a little while. Then suddenly I was launching a new site, I was all right, we need a 100 pages for this site, and it was such a pain because I had to go and hire new people temporarily or something. And then it couldn’t handle the movement. Whereas today I’m using services, OK. So guess what? If I need 50 pieces of content tomorrow, I’ll just say, “Hey, here’s the content they want” and they’re going to go run it. They’ve got a team in place that can handle that scale. If I go to them tomorrow and say “I don’t need any content now”, which I wouldn’t message them because it’s a service, right. But if I don’t need any content tomorrow, then guess what, I don’t order any content, and nothing happens, I don’t have to pay for anything. Right?
Daryl Rosser: So yes, I pay a little bit more, I’ll pay a little bit more for that content, but I pay a lot less in terms of managing the people to deliver that content. And I’m not paying when I don’t have anything done. OK. I’m not paying for the times where I don’t need any content. Right? So it allows me to scale and pull back much, much quicker and it just gives me much more control, it’s just much easier to do it all. That’s why I highly recommend services because it’s going to save you a ton of time, OK. And yes, I have a PBN links service. Yes. I’m biased when it comes to PBNs. Of course, right? I have my own service, but even if you don’t use mine, I recommend this approach because why would you do it yourself? OK. So that’s my little rant on why you should be using services rather than doing stuff in-house.
Daryl Rosser: When you get to the stage guys, when you’re making a lot of money, and you’re spending so much outsourcing it, then you can bring it in-house, much, much cheaper. Right? Then consider it, but then also consider the versatility that you have from outsourcing, OK. What if you have one person and they’re sick tomorrow, what’s going to happen? Is it going to get done or you going to have to do it right? Versus the service when it doesn’t matter. Right? They have a whole team of people do it, it’s not just one person. Right? So that’s also the thing to consider. I’m talking more about outsourcing the teams vs one single person. I’m not personally managing all your PBNs. If I’m sick tomorrow, it doesn’t matter. The PBNs get managed. I’m not doing the day-to-day management of the PBNs. Right. If I was doing that, then I wouldn’t be offering a service.
Daryl Rosser: I’d probably shut it all down and not have anything to do with it because I hate managing PBNs, it’s just not worth the hassle, right? We have a team for that, OK. So that’s another thing to consider as well, I’m not saying outsource to freelancers. I’m saying outsource to a team that handles content. You pay more money, but it’s much better, much easier, OK. So that’s what I recommend. And doing that is going to free up so much time because rather than managing a bunch of freelancers, rather than managing a bunch of team members, they’re going to do all this stuff for you. You just hand it off to a service that does that all day long. If you don’t want to rank PBNs, then hand it over to a service that builds PBNs all day long, right? They have their expertise, and you have your expertise, right? That’s how it works. You pay a little bit more, but you get so much more out of it, and it allows you to scale so much faster and then you can transition from that if you want to.
Daryl Rosser: But honestly, this is the best way to do it, to have a lifestyle business that can pay you multiple six figures, even seven figures just by outsourcing a lot and making your time a lot more efficient. Right? So that’s one of the things I love to teach inside my Scientific Rankings membership. I teach these in my live monthly trainings called Freedom Time where I basically show how to minimise your time, how to scale up your business and different things like that. How to create more freedom in your life, right. This is the stuff I love to share because it’s so important for really getting the most out of your time and making the most money and actually having a life from your business, alight. So if you’re interested in learning more about stuff like this, then I recommend jumping into our Scientific Rankings membership. I put a link below this video or if you’re on the podcast or anything like that, just head over to ScientificRankings.com, and you can join the waiting list, and I’ll let you know as soon as we open it. We open up a few times a year, alright. So I’d love to see you in there, I’d love to help you with more things like this, but aside from that, that is my point, that’s my reason why I recommend services versus doing things in-house. I hope this helped and I see you in the next training.
Need help growing your SEO business? Click here to have Daryl personally coach you.