I’ve very publicly told people to stay away from the Rank and Rent model before.
But I don’t believe it’s a bad model, just badly executed.
When done right, it can actually be highly profitable.
I still recommend avoiding it if you’re brand new to SEO. Unless you’re willing to wait 6-12 months to get any results, and have some capital to invest into testing and learning first.
Instead, I’d recommend watching my free client consulting masterclass and following the lead generation strategy shared there.
With that said, there is a way to do it right.
I’ve put together a video to show you how.
(Warning: This video is old and the quality isn’t that great. The content is still solid though, so if you can suck it up, it’s worth watching)
Have you had an experience with the rank and rent model? Or disagree with what I’m saying here? Leave a comment below with your thoughts.
P.S. Most people want to try the rank and rent model because they think it’s easier. It’s not.
The only reason it may seem so is a fear of sales.
And I understand that. I was not only terrified of sales when starting out, I was terrible at it.
But if you think about it, you’ve got to sell anyway. Someone has to rent the website for you, they rarely come to you.
So all you’re doing is delaying it by 6-12 months, in exchange for your time and resources, all to make the sale a little easier.
Except if you know how to sell, you can eliminate the waiting period and investment, and start getting paying clients now.
That’s why I’ve put together an advanced masterclass on sales for SEOs.
Watch the free masterclass here and learn how to attract 20-30 leads per month for your digital marketing business, and how to close them over the phone on high ticket retainers.