How Kurt Added $10k/m To His Income This Year With Client SEO

I was catching up with a good friend of mine recently.

It turned out that he had added $10,000/month to his income this year with client SEO.

Of course it caught my attention, so I asked him to explain further.

What he shared was the most hands-off approach I’ve ever seen to building an agency.

That friend is Kurt.

And he did this without even using his PBN. All he focuses on is finding and closing clients.

Yet, his clients continue to get amazing results.

I’ll let Kurt explain how…

I am sure, just by you being here on this blog that you already understand the fundamentals of SEO, as Daryl does teach this in the most detailed way I know.

Now, you do need to have a somewhat good foundation of SEO understanding, but you do not need, by any means, an expert level of understanding.

After understanding the basics, there is no reason why you can’t build yourself a $100k+ per year business in under a year. I am not just saying this, I myself have done this as well as many people in my circle of close friends.

1. Become the Business owner, not the technician.

This is where most people go wrong starting out. They learn how to do SEO, start doing the SEO then forget why the got into SEO in the first place. They spend all their time on SEO related technical tasks.

My tip: Learn how to get more business, learn how to sell. Worry about the rest later.

It seems a bit counterintuitive to begin with but this is where you will see the most success.

This will also set you up for long term success in business in general. Daryl also shows how to do this.

2. What are your goals?

For most people, $5,000 a month will allow you to quit your job to focus on your business 100%.

Those in the west anyway. I know over 100 people that got to $1,000 per month, moved to Asia and grew their business to over 6 figures a year by cutting out the noise and focusing.

A lot of people don’t have goals. In fact, it’s something like 80% of us who lack goals completely.

If you don’t have some sort of direction on where you are heading then it is just like heading down a path and hoping for the best. You have 100% absolute control over where you head.

I don’t just mean financial goals, I mean life goals. What is some cool shit you want to do?

Once you have defined this then you can put a monetary number on it.

To keep it simple, let’s say it is $5,000USD per month recurring. You can make it much higher long term, but let’s just get to $5,000 first. It is really easy to go from $5k – 20k per month once you understand the fundamentals.

Ok, that was a very quick overview. I am not here to be a life coach or to teach you how to sell, there are literally 1000’s of books on amazon for that.

OK, so you have found your first potential client who is interested.

(If you haven’t check out this free video series – note by Daryl)

It is very common that business owners receive 1,000s of emails from all around the world in their inbox every morning from companies trying to sell them SEO. Many of these business owners have tried these kinds of services and most of the time they get burned and have to outlay “startup costs” before seeing any results.

3. Here is what I do

I offer the new client a trial of $1 for the first month. This allows us to show massive value in the first 30 days, which in turn builds trust between you and the new client. Once the client is happy to move forward I jump over to here to create a subscription.

This is a very important step as it will prevent you from having to chase after payments from your customers at the end of the month.  Believe me, it’ll save you a lot of trouble in the long run, especially after you have 10+ clients.

Screen Shot 2015-06-28 at 19.19.15

Then, an example of settings; (I recommend a minimum of $500 clients to retain profit margins)

It is very important to create the $1 trial.

From my experience, when someone spends any amount of money on a service their psychology is different as opposed to when they’re given something for free.

Now, once the client has signed up you will get an email from PayPal.

payment-received

Ok, the client has started the contract and mentally committed to the campaign.

Now this is where you have to take on a little risk, but is no where near what you have to take on with setting up a PBN.

Using white label SEO services or private brokers to rank your clients.

Out of experience, I do not like to use companies that publicly advertise as google can and will take down their network. I like to use small private link brokers.

There are a tonne of fb groups with guys selling these services. My advice is to test them before you use them on clients websites. Once you have tested them diversify and use a lot of different guys to rank a client so that it diversifies the risk. I have seen many people lose a lot of money from using a single service that gets taken down.

To start with, I will send around $100 worth of links at the site;

On average 8-12 links from DA 25+, PA 25+ sites from a relevant niche. I like TF to also be over 25. These days I will ignore PR completely as it is a discontinued metric.

Then I will have 1 link to be added every 2-3 days.

The broker will then send you a list.

My email will look like this if I am trying to rank for: dog shaving houston

Hi X,

Can I please get these links in an attached spreadsheet (I never write the URLs in gmail).

 

Strong PBN: Link 1:  URL: http://www.url.com Anchor: best dog shaving houston

Strong PBN: Link 2:  URL: http://www.url.com/landing page/ Anchor: I used dog shaving houston

Med PBN: Link 3:  URL: http://www.url.com/landing page/ Anchor: shaving

Med PBN: Link 3:  URL: http://www.url.com/landing page/ Anchor: shavers houston

Med PBN: Link 3:  URL: http://www.url.com/landing page/ Anchor: brand name

Lower Strength PBN: Link 3:  URL: http://www.url.com/landing page/ Anchor: url.com/

Lower Strength PBN: Link 3:  URL: http://www.url.com/landing page/ Anchor: www.url.com/

I will then send the email and wait.

This is how I will generally show value;

ranking-improvements

Every time I see a jump as the links are picked up I will email the client to show value.

email-report

The replies will usually be like this;

happy-client

Again, SHOWING VALUE, BUILDING THE RELATIONSHIP.

Now when the recurring payment comes around again, you have already shown a lot of value they are happy to pay the negotiated amount.

This is what I will do for a client that already has a tonne of REAL natural links from blogs and forums etc…

But what if your client has a new website with few existing backlinks?

How to steal your competitor’s backlinks for pillowing

NOTE: I do this after I send the email to the broker so that there are natural links and PBN links getting picked up by google at the same time.

I always see people asking how to do pillowing with Web 2.0 or PBN. Here is a natural way to do pillowing, and it is much more cost effective. It is not very natural in googles eye if you have all your links coming in from WordPress blogs (PBNs). What is natural is if you have a tonne of links coming in from different sources. Forums, directories etc…

Here is how I steal my competitors backlinks for pillowing.

I jump over to https://majestic.com. You could also use Open Site Explorer or Ahrefs to do the same.

Let’s say we are trying to rank for “dog washing boston” (FYI I have no connection with this website, I picked it at random.)

Chuck it in to google.

Let’s chuck the top 3 organic through majestic. One at a time of course.

Then go into Backlinks

Here’s the first 3 that come up.

competitor-backlinks

I am sure you get the idea here. For directories like yellow pages you can sign up for a free account and for the others like the second one you may have to contact the site via contact form and pay a small fee.

If you get your VA to do this, you can literally steal hundreds of backlinks (if you do the whole front page) of the guys that are already on the front page, further boosting your site up the rankings.

Now just scale it up.

For those starting out, what was your goal, $5,000 per month?

Scaling is easy now because you are not limited on resources for a PBN.

Let’s assume your first client pays you $800 per month for your first keyword set.

My average cost to rank some one using this method is $80-$120, so let’s say $100.

Revenue for first client: $800 per month.
Cost for first client: $100.
Gross Profit for first client: $700.

Now it’s just a matter of rinsing and repeating until you get to your goal.

Enjoy.

———-

Thanks for sharing that Kurt.

There are a number of great strategies and ideas in this article that I want to expand on to be sure you fully understand the power behind them.

The first one is setting a goal.

Alice: Which way should I go?
Cat: That depends on where you are going.
Alice: I don’t know.
Cat: Then it doesn’t matter which way you go.

– Lewis Carroll, Alice in Wonderland

I believe most people that read this already understand this point, but it really is important.

The second big point is to focus entirely on what makes money.

Too many people get caught up with building a PBN and understanding everything about ranking, before they start acquiring clients.

This means they don’t begin the part that will actually make them money, until they’ve already been studying for 6 months.

That is the wrong way round. Instead, focus on client acquisition, and do the rest as it comes up. Or as Kurt does, outsource it all.

The final point is the $1 trial. It’s a very clever idea, especially when paired with PayPal for auto-billing, and it clearly works very well.

But I want to explain why I don’t do this.

If you follow my training you’re probably aware that I take a completely different approach to Kurt. I charge my clients a high setup fee, and I charge a monthly fee of at least $1,000/month.

My approach is based on two reasonings:

  1. Clients eventually drop off. I use 6 months as a worst case scenario. When you’re pricing for only 6 months, the setup fee adds a huge amount to it. But for lifetime, it’s not much, which is how your prospects will see it.
  2. My clients are provided with conversion rate optimisation, and onsite optimisation, so I want to be paid for this.

The thing is though, my approach does make closing more difficult. You will need more skill at speaking to prospects, know how to sell and close deals, and have a great proposal.

So, I believe Kurt’s $1 strategy is a brilliant starting point for people that are not experienced with this yet.

Pair this with the second part of his business, where he partners with other firms (i.e. web design agencies) that bring in clients and manage the relationships, this is the most hands off SEO agency I’ve ever seen.

If you want to learn how Kurt is doing that, make sure to go crazy in the comments section. I haven’t managed to persuade him yet, so maybe you can.

With that said, this is the first ever guest post on Lion Zeal. I hope you learnt something from it.

Let us know your thoughts in the comment section. Kurt agreed to answer your questions.

———-

Update: If you’re looking for link brokers, check out the Lion Zeal Marketplace group on Facebook.

Daryl

About Daryl Rosser

Daryl runs a six figure SEO business primarily focusing on local clients. He's extremely analytical, and his favourite ranking strategy is using PBN's.

70 Responses to “How Kurt Added $10k/m To His Income This Year With Client SEO”

  • Armando  July 7, 2015 at 3:31 pm

    Great write up! Couldn’t get any more straight forward than that.

    • Daryl Rosser  July 8, 2015 at 3:40 am

      Thanks for commenting Mr Armando 😉

  • Alan Allsopp  July 7, 2015 at 4:11 pm

    Hi guys, nice read!

    For me, this headline is key “Become the Business owner, not the technician.”

    As Daryl has discussed in videos, it frees him up to grow and do the ‘fun stuff’.

    • Daryl Rosser  July 8, 2015 at 3:42 am

      Exactly Alan. The best person at business makes the most money, not the best person at SEO.

  • Roy Jenks  July 7, 2015 at 4:56 pm

    Really nice read. I’ve been planning something similar but 1 month FREE but it makes more sense making sure you’re dealing with actual buyers first by making them pay just $1.

    Here’s a question. I had a guy ask me why I wasn’t ranked for my own keyword on my own website. How do you get around that? Because obviously SEO, even if local is a pretty competitive keyword to rank for, when you’ve a new site.

    I would love to hear your thoughts!

    • Daryl Rosser  July 8, 2015 at 3:47 am

      Yeah, $1 is definitely better than free, you need some level of commitment, even if it’s small.

      I ranked for a local area that has like zero competition, I was number in less than 2 days, lol. EMD, few PBN links, sorted.

      I’d tell them you’re too busy getting your clients great results to work on your own stuff. And then change the topic and try to build trust. If they ask this, it means they don’t trust you. Find another way of building trust i.e. teaching them how you’ll do SEO for them.

      Glad you liked the article 🙂

  • Eric  July 7, 2015 at 4:58 pm

    Great strategy, and I am sure it will work for very simple clients who don’t rank in the most competitive niches. But in my opinion, buying those link packages is not enough to rank them in the top. Than you would need to invest more. Anyway, great strategy and keep on rocking:)

    • Daryl Rosser  July 8, 2015 at 3:48 am

      Like Kurt said, you may need more depending on the competition, just buy more as necessary. But the outlined strategy is a great model.

      Thanks for sharing your thoughts!

  • Andy  July 7, 2015 at 6:51 pm

    Hi We don’t send Report of Backlinks to client ?

    Regards

    • Daryl Rosser  July 8, 2015 at 3:43 am

      Client don’t care about what backlinks you built, they care about how the rankings are coming along, and how that is performing for them in terms of ROI.

      Probably best to not be sending PBN links to clients to show them backlinks. Not exactly the greatest looking sites, even if you follow the guides here.

      Thanks for commenting Andy!

      • Andy  July 8, 2015 at 6:01 pm

        Thanks for Reply Daryl,
        Can you show your packages, You just mention about ranking or Package Details also ?

        • Daryl Rosser  July 10, 2015 at 8:34 am

          Depends on what you want to offer.

          I offer a full service which can include landing page setup, autoresponder setup, conversion rate optimisation, onsite optimisation, etc.

          Otherwise, you just show the number of keywords you’ll target to get number one. And focus more on the ROI based on their customer lifetime value, and the volume of searches for their target keywords.

  • David  July 7, 2015 at 7:12 pm

    This is a great strategy and I agree with Eric, this would be for very easy niches. I’m also curious to know the vendors that you are currently using. Is this posted in the fb group??

    • Daryl Rosser  July 8, 2015 at 3:50 am

      There has been a few discussions in the group recently on vendors, I’d do a quick search for them.

      Glad you like the strategy, David!

      I’d agree it makes more sense for lower competition keywords / lower paying clients, but it could be used for any really, just more of an initial investment when there is more competition.

  • Kurt  July 7, 2015 at 7:19 pm

    H Eric,

    For sure, most of the time you do need more. But the thing here is; to show them value in the first month, and to build the relationship.

  • Sam  July 7, 2015 at 7:35 pm

    Love the insight! Thanks Kurt.

    If possible, i’d love to hear more about how you approach web design agencies and set those deals up. I mean i understand the value is there and theres easy revenue in it for them, but how do you set up the initial meeting with them? As a web-dev agency, I’m sure these guys would get a lot of people approaching them offering white-label SEO services.

    • Daryl Rosser  July 8, 2015 at 3:51 am

      Glad you liked it Sam!

      Trying to get Kurt to share this, since it’s a very interesting business model. Then not online is your client acquisition and management outsourced, but their rankings is also.

    • dave  October 31, 2015 at 9:57 pm

      Wanna know this too. Kurt..??

  • Tibor S  July 7, 2015 at 7:36 pm

    Hey guys,

    I recently saw one of Kurt’s contributions to Lion Zeal FB group and wanted to message him to ask about some details… no need now LoL

    • Daryl Rosser  July 8, 2015 at 3:52 am

      Haha, yeah. We noticed how popular that post was, so made sense to expand on it more.

  • Tobias  July 7, 2015 at 7:48 pm

    Awesome Kurt. Thanks

    • Daryl Rosser  July 8, 2015 at 3:54 am

      Glad you liked the article, Tobias. Thanks for commenting!

  • Stijn  July 7, 2015 at 8:04 pm

    Great article. As a technical dude, this is very recognizable! I have a question about your profit calculation. When you say 700$, you mean recurring right? Or in other words: are you spending each month +- 100$ on building links, making your profit 700$ each month? Or is your strategy starting from month 2 different than the first month? Stijn

    • Daryl Rosser  July 8, 2015 at 3:53 am

      I believe Kurt already answered this in the group for you.

      I know you’re already doing a model fairly similar to the $1 first month. Hope this post gives you some new ideas to grow that.

  • Daniel Daines-Hutt  July 7, 2015 at 8:50 pm

    This is straight up business leadership 101 and EVERYONE should pay attention 😀

    Its very easy to get wrapped up in the whole running of the thing and not take action on it

    I’m sure your going to get a lot of the Minc2.0 readers in here, so I propose a challenge to them to reach out and get this to work for themselves

    A lot of the most successful businesses whitelabel or outsource almost everything they make:
    Ray Kroc no longer makes cheeseburgers he gets ppl to do it for him, and likewise Microsoft don’t make the x-box

    They all get people to do it for them at a lower cost to what they charge the client

    Kick ass post and mindset

    Jabba

    • Daryl Rosser  July 8, 2015 at 3:56 am

      Mr Jabba with the fancy comment. You’re exactly right, and this is a great strategy for the starting out MarketingInc 2.0 students.

      It’s not worth your time to spend it setting up PBN sites, managing these sites, adding the links, etc. Real business owners work ON their businesses not IN them.

      Thanks for commenting!

  • Bart  July 7, 2015 at 9:11 pm

    Thank you for this motivating article. Kurt, do you buy all the links from the brokers by yourself, or do you outsource this too?
    In case not: How many time does it need to write all this emails to brokers?
    Thanks

    • Daryl Rosser  July 8, 2015 at 3:57 am

      I’ll let Kurt answer this, but I’m sure he sends the emails himself. The anchor text part is really important and requires some know-how with regards to SEO. Not something you can train a VA to do easily.

      Glad you liked the article Bart!

  • jukooz  July 7, 2015 at 9:54 pm

    Thank you very much Kurt.
    I would like to ask how do you filter out freebie seekers? And what’s the ratio of those that pay at least for one full month after trail to all trial takers?
    Do you sign up front contract with leads coming from your website (“You don’t pay unless we rank your site higher. Simple.”)? Could you provide example pricing for one of your PayPerPerformance customers? You start to charge them when they reach page 1, right?

    Do you use similar sales tactics to Daryl? What do you do differently / would you do differently?
    Thanks

    • Daryl Rosser  July 8, 2015 at 4:00 am

      Glad you liked the article Jukooz!

      Kurt answered this before, saying that around 80% of people that sign up for the $1 trial, end up becoming full clients afterwards.

      They’re auto-billed in 30 days, as setup with PayPal, rather than as soon as they reach first page.

      I take a completely different approach, and charge a high setup fee to get started. Different ways of achieving the same thing. I’ve outlined my strategy before in this post: http://lionzeal.com/sell-seo/

  • Aaron  July 7, 2015 at 9:59 pm

    Great post Kurt!

    Are your links monthly rentals – 8-12 powerful links for $100, that sounds really cheap!.

    • Daryl Rosser  July 8, 2015 at 4:02 am

      Thanks for commenting Aaron, glad you liked the post!

      That’s what Kurt is saying, yeah. That’s about right. Not the most powerful links, but not bad quality.

  • Zak  July 8, 2015 at 7:31 am

    Nice post! That said, I guess this really only works for low-medium comp keywords, else 1 month is too short a timeframe to see real results?

    Also, if Kurt is responding to comments, I’m really curious about how he goes about vetting these brokers. There are a lot of shady practitioners out there and having a few of them all pointing their networks at your client’s site sounds like it could potentially be a recipe for disaster…

    • Daryl Rosser  July 8, 2015 at 10:55 am

      It honestly depends on the client. The best case scenario being they are already ranking page 2-3, in which case you can very easily push them up with a few PBN links. How much really depends on the competition. Low to medium competition keywords will get the best results obviously.

      I’ll let Kurt answer your second question. Glad you liked the article!

    • Kurt  July 9, 2015 at 11:35 am

      Hi Zak,

      I never just send links at a clients site of brokers that haven’t been tested earlier.

      I ALWAYS test before I use someone.

  • Ian Ainslie  July 8, 2015 at 10:37 am

    Total quality from both Kurt and Daryl.

    I can say from personal experience that I tend to focus too much on the SEO side of things – doing the interlinking on PBNs myself and building PBNs myself (with a large slice of help from VAs). But the message is quite clear – focus on the bottom line of getting clients through the door and let somebody else do the other stuff.

    PS How to I get my ugly mug instead of a drawing of a lion for my comments? 🙂

    • Daryl Rosser  July 8, 2015 at 10:56 am

      Thanks Ian.

      You’re exactly right, look at what brings in the money, then focus on that.

      You need a gravatar.com profile associated with the email address you’re commenting with.

  • jukooz  July 13, 2015 at 8:29 pm

    Kurt, do you use any proactive outreach or online adverting with such an offer? Direct mail, cold calling, fb ads…? Or all your prospects come from “real world” – networking, refferals etc?

    • Daryl Rosser  July 14, 2015 at 8:52 am

      Not sure if Kurt is still responding to comments, but I can say that he has used it with these client acquisition methods. Though most of his clients now come from agencies i.e. web design agencies.

  • Darren Walker  July 23, 2015 at 1:13 am

    Great post and has given me some ideas moving forward. I like the $1 idea for a month as a lot of people these days have a negative opinion on SEO.

    I’ve definitely been regretting not taking action on learning how to get clients as I spent the last year learning some of the finer technical things in regards to SEO. I’ve only been really into this for the last year but I learned the hard way that finding clients is the of the up most importance.

    Tried FB ads recently with little success but will be giving it another shot (along with LinkedIn) with some new ideas for offers thanks to this post. Has anyone offered a free website with some form of term commitment (say 3-6 months)? With thousands of templates (and being a web designer in the past) I feel like this would entice some people.

    • Daryl Rosser  July 30, 2015 at 8:11 am

      Glad you liked it Darren!

      I’ve never tested doing a free website, even with free templates, it still seems like too much work for me. I’d also advise not doing free and instead having some level of commitment, even $1 as Kurt does. Free isn’t good positioning.

  • Cem Akbulut  August 1, 2015 at 1:10 am

    Hey Darly.
    I’ve created 2 PBNs by following your posts and rules..

    All of them have great backlink profile, +25 DA, +30 PA, +20 TF, +20 CF and even 12 .edu backlinks.

    My question is, how long i must wait to see any SERP change?

    Keyword competition is not high and PBNs currently rank in 100 for my target kw.

    (PS: it’s been 6 days after link to my money site.)

    Thanks for your time.

    • Daryl Rosser  August 2, 2015 at 2:50 am

      Longer than 6 days. Just wait. SEO is a lot about patience and being unreactive.

      Unreactive meaning not freaking out when you see drops.

  • Eben  August 6, 2015 at 1:22 pm

    Awesome post, Kurt + Darryl. I really like the idea of the $1 trial.

    I have been procrastinating for far too long. Telling myself I am working hard by doing the SEO myself. Time to outsource more, so I can grab some more clients.

    • Daryl Rosser  August 8, 2015 at 6:03 am

      Glad to hear Eben, look forward to hearing about your results.

  • rob  August 12, 2015 at 10:29 am

    Most of this stuff does not make sense.

    for instance “Getting clients is one of the best strategies for building your SEO income.”???

    Also you talk about ranking without a PBN and then say “use a pbn”. I could go on but its nonsense

    • Daryl Rosser  August 13, 2015 at 9:44 am

      Thanks for your feedback, Rob.

      I don’t know what the problem is with saying that clients are a great way to make money as an SEO? It is.

      The idea is you don’t need your own PBN, not that a PBN isn’t used at all. It just saves you thinking about setting up and managing one, when you should be focused on client acquisition.

  • sean  September 3, 2015 at 6:19 am

    Hi Daryl/Kurt,

    I’ve heard mixed answers on this and am wondering your thoughts – do you link from the PBNs you create/outsource to client money sites directly, or is it a few tiers away from money site?

    • Daryl Rosser  September 4, 2015 at 7:19 am

      Already answered this for you on the webinar yesterday, so pretty sure you don’t need a response now. But for anyone else, we link direct to money site. PBN links are very safe if you do it right, no need to add buffer sites / tiers.

  • Frank  October 5, 2015 at 12:08 pm

    Great article … I also learned so much from Kurt and you Daryl … cu soon!

    Frank

    • Daryl Rosser  November 9, 2015 at 8:29 am

      Glad to hear Frank! Look forward to catching up some time soon.

  • Bill  November 3, 2015 at 1:53 am

    Nice article. Kurt do you have a example of a funnel you may run to promote the $1 First Month Special. Where do you run your ads or is it just talking about with potential people you meet?

    • Daryl Rosser  November 9, 2015 at 8:29 am

      Both. FB ads is one option, though you’re asking a lot if you want him to share a funnel that’s worked for him lol.

      Start testing stuff. This gives you a concept to start getting sales, check out the other training on this blog for other parts of it.

      This works for any type of client acquisition method.

  • Moon  November 5, 2015 at 5:22 am

    Hey there,

    Really good article here. I really like the idea of the $1 trial but a few questions:
    1. Are you [Kurt] using FB ads to attract new clients?
    2. So, you start them on a $1 trial, spend around $100 in that month to show them some sort of rankings jump, then next month, trial is over and they’ll pay the $500-$1000 or whatever you agreed on charging them. So, if I understand this right, you have to spend $99 out of pocket per client. Hoping they’ll stay a client? Obviously I see great potential here but also, if you’re starting off, is this approach very savvy to put up $99?

    Just asking the pros 🙂 Thanks.

    • Daryl Rosser  November 9, 2015 at 8:27 am

      Kurt’s not answering questions anymore, but I can comment on these.

      This strategy works perfectly fine with FB ads, I know for a fact Kurt has done it with success. Yes, you have to go out of pocket with this strategy – initially – but the idea is you over-deliver on results for the trial and they’ll continue next month where you’ll massively multiply your initial investment.

      Hope that helps!

  • William  December 30, 2015 at 4:06 pm

    Hi Daryl,
    Great post but I do have a question. I don’t know if I missed it within the article above or if you have already discussed this, but, when offering the 30 days for $1, do we give them the option to cancel before the 30 days is up or is it a done deal as far as the ongoing services?

    • Daryl Rosser  February 1, 2016 at 3:42 am

      They have full ability to cancel any time in the 30 days, entirely their choice. The idea is that you deliver fast results so they want to continue, rather than forcing them into it, because if they’re forced the trial isn’t such a great deal.

  • Bob  January 31, 2016 at 11:50 pm

    How does it work if you are spending money on recurring links?
    e.g. you spend $100 on month 1 and then on month 2 you spend a further $100 + the $100 for the link rentals from month 1 so that’s $200 for month 2. Then you add another $100 for new links in month 3 plus the previous $200 from month 1 and 2. It’s not long until you’re spending more for link rentals than the monthly income.

    • Daryl Rosser  February 1, 2016 at 3:44 am

      I don’t understand your numbers?

      You don’t rent more links every single month, you rent the same ones. Kurt shared that his average cost for ranking a client is $80-$120 per month, that’s forever.

      Basically he needs to rent up to $120/m worth of links [on average], and that’s the client ranked. There is no need to continually add new links.

  • David  February 2, 2016 at 4:52 am

    This is an awesome article, really glad I came across it!

    If it’s not too late to comment, I had a question about pillowing by replicating competitor backlinks. How fast can these safely be built out without getting unnatural link building penalties?

    Or are penalties for unnatural links more likely if using tools to get thousands of links, rather than building out links manually?

    Thanks!

    • Daryl Rosser  February 7, 2016 at 9:37 am

      Glad to hear David!

      The types of links you’ll be replicating are likely to be very natural links to gain anyway, and you’re not doing it in a spammy way. Business directory links are an example, or even blog comments (no need for optimised anchor texts). For this reason, it’s highly unlikely you would receive a penalty for this.

  • steven  February 9, 2016 at 9:13 pm

    Hi Daryl, great post by the way. Can you recommend any places or groups to buy one-time links like this? Based on $100 for 12 links thats around $8-ish a permanent link. That’s not bad. It seems SEO’s are doing link monthly rentals and at no where near $8. Where is a good place to get one time link buys?

    • Daryl Rosser  February 10, 2016 at 12:51 pm

      Kurt is referring to per month, won’t find many (if any) good permanent links for that price.

  • Mike  February 13, 2016 at 1:52 am

    Steven, check out the LionZeal FB group, there’s a LionZeal marketplace, hook up there 🙂

  • Iñaki Urabayen  June 12, 2016 at 10:14 pm

    But if the client have the results that he wanted building bakclinks on strong PBN’s…why he will spent 800€/month if he already have what he wanted?

    What can you bring more value to their business?

    How many months usually will stay with you?

    • Daryl Rosser  June 13, 2016 at 2:18 pm

      The client is essentially renting links from you, so if they cancel, they lose their rankings.

  • Aile  June 21, 2016 at 11:45 pm

    stunning strategy Daryl!
    Every time I read a post yours, think up! I’ll put into practice today!

    I imagine that doubt is studip, but let’s go:
    One thing, after a get some clients, how i kept than paying, because they’re already at the number #1 in google search.

    regards, from Brazil

    • Aile  June 21, 2016 at 11:49 pm

      sorry, about the coment. I didn’t read the last on from Iñaki Urabayen!

      Question solved! 🙂

    • Daryl Rosser  June 22, 2016 at 3:19 am

      Great to hear 🙂

  • Rene  September 12, 2016 at 8:51 am

    That was a great case study. Clever technique with the $1 trial.

    I must admit I’m guilty of learning and more learning and not doing. Also at the moment I don’t think I have the people skills to acquire clients so the $1 trial would make it easier.

    Daryl your blog is a great resource and also let’s me learn about client acquisition! Keep up the great work! And I would love to hear the other part of the case study about web agencies 🙂