How Joe Sinkwitz Ranked #1 For Payday Loans And Brought in $50k/day

For the 49th episode of the Lion Zeal Show, I’m chatting with Joe Sinkwitz (Cygnus) about the history of spam, and how SEO has evolved over the past 20 years.

Joe is one of the most experienced guys in our industry. He was doing SEO back in the Altavista days, when spamming Meta Tags was a solid strategy. He was ranking #1 for payday loans for a brief time, bringing in over $50,000 per day for his business.

At one point he had 50 employees running his business, until Penguin destroyed their business overnight. Overall, it’s a fascinating episode from a great SEO with a lot of stories to share.

Watch it here:

Or Subscribe to the show on iTunes.

Links and Resources Mentioned:

Topics Covered:

  • How Joe ranked #1 for payday loans
  • The biggest mistakes Joe has made over the years, including spending $1,000,000 on a domain
  • How to diversify your income so you’re not at risk of losing overnight (like Joe did)
  • A look back at ranking strategies used back in 2003 and how it’s changed
  • Using influencer networks for link acquisition

About Daryl Rosser

Daryl runs a six figure SEO business primarily focusing on local clients. He's extremely analytical, and his favourite ranking strategy is using PBN's.

5 Responses to “How Joe Sinkwitz Ranked #1 For Payday Loans And Brought in $50k/day”

  • Sergej  June 26, 2017 at 4:39 pm

    Hi Daryl,

    nice interview. Really appreciate it that you do the work and provide us with this great information.

    I started thinking about PBN link renting instead of building PBNs myself. Thing is, it’s hard to find a reliable service. Is there any service you can revommend that I could get access to? I’ve got really high quality MS and need good quality links and am willing to pay good money for it.

    Really looking forward to hearing from you.

    Best Regards

    • Daryl Rosser  June 28, 2017 at 9:54 am

      Thanks Serg.

      My friends over at have a great PBN service, long waiting list though.

      • Sergej  July 3, 2017 at 7:47 am

        Hi Daryl,

        thank you for your response. Yeah I know about Matt’s service, but as you said, long waiting list :). Any other service you know about and can recommend? I would really appreciate it!

        Best Regards


  • anirudh  July 3, 2017 at 8:54 am

    great experience and tips… thank you for the video chat…

    • Daryl Rosser  July 12, 2017 at 11:50 am

      Hope you got some nuggets from it