How To Master SEO by “Testing” with Kyle Roof

The best SEOs in the world use testing to stay ahead.

That’s a statement I’m willing to stand behind. If you don’t test things, you’re relying on other peoples knowledge for how to rank.

When you test however, you know exactly what works because you’ve tested it.

Kyle Roof is someone that believes in exactly that too. So much so that he’s been running SEO tests for years now.

In this interview we’re breaking down some of his test results, how he runs tests, and the benefits it’s provided for him and his agency.

Watch it here:

Or Subscribe to the show on iTunes.

Click here to get the PDF transcription of this episode

Links and Resources Mentioned:

Topics Covered:

  • A walkthrough of Kyle’s testing process
  • How to screw up your test results (so you can avoid it)
  • Why you need to be testing
  • How you can be an SEO tester without a huge budget or resources
  • How Kyle gets corporate SEO clients
  • How Kyle and his business partner built an SEO agency to 10+ employees
Daryl

About Daryl Rosser

Daryl runs a six figure SEO business primarily focusing on local clients. He's extremely analytical, and his favourite ranking strategy is using PBN's.

One Response to “How To Master SEO by “Testing” with Kyle Roof”

  • Daniel Barbour  September 23, 2017 at 1:28 am

    Excellent episode, Daryl! This is one of the all-time best Lion Zeal episodes!

    Kyle brings some amazing input about testing and figuring out what works. I like his thinking because so many SEOs just follow what they think everyone else is doing, but if they eliminated 50% of the stuff they do (because it doesn’t contribute to better rankings anyway) they could do more of what works and bring an even better ROI for their clients.

    One thing I would have loved to see is a discount for the S.I.A. for the Lion Zeal community. Ah well, can’t be too demanding.

    Thanks for the excellent episode!